Leonardo Lawson is an internationally recognized leader in fashion, brand strategy, management consulting, structural organization, and talent management. A dynamic entrepreneur, Leonardo’s expertise spans fashion, entertainment, technology, and education. His many roles include CEO, Producer, Educator, Trustee, Board Member, Artist, Creative Director, and Humanitarian.
Currently, Leonardo serves as the CEO of VFILES and FIFA 1904, where he bridges fashion, music, sports, and culture. He also serves as a Senior Advisor to the unicorn fashion tech brand Cider. Previously, he held prominent leadership roles such as President of YZY Gap (the partnership between Ye fka Kanye West and Gap), YZY Gap Engineered by Balenciaga, Gap Special Projects, CEO of The Vampire’s Wife, CEO of TRE by Natalie Ratabesi, and Head of Partnerships at Onward Kashiyama.
As the founder of BOND Creative MGMT, Leonardo has redefined businesses, developed strategic frameworks, and built high-performing teams across the U.S., Europe, and Asia. With offices in New York and Los Angeles, BOND represents groundbreaking talent in creative, digital, strategic, and executive leadership roles. The company partners with some of the world’s most influential brands, including Airbnb, Alexander Wang, Amazon, Apple, Chanel, The Estee Lauder Companies, Gucci, Google, LVMH, Nike, Polo Ralph Lauren, Roblox and Starbucks.
Beyond business, Leonardo is a Trustee of Otis College of Art and Design in Los Angeles, supporting the Fashion School and the Black Creatives Institute. He founded the BOND Creative Advancement Project (BCAP) to provide scholarships, mentorship, and internship opportunities for underrepresented students pursuing creative careers, ensuring they are prepared for success.
Leonardo created BOND Motion Pictures, a film production company dedicated to amplifying underrepresented narratives. As an Executive Producer, he supports a diverse portfolio of narrative films, television projects, and documentaries, offering financial backing and hands-on expertise.
Having lived and worked across Europe, the United States, and Asia, Leonardo is celebrated as a global talent spotter and trend forecaster. His ability to understand company cultures, connect with talent at all levels, and dissect the intricacies of brand building has made him a trusted advisor to industry leaders. Through his vast experience and global perspective, Leonardo continues to drive innovation and shape the future of fashion, entertainment, and creative industries.
leo@bondcreativemgmt.com
IG: @leonardoslawson